Email Marketing

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client - David Ogilvy

Of the countless emails that one receives, how do you make yours stand out? How does one nail the art of sending effective emails, the ones that bring traffic and increase the conversion rates? At WebaniX, we seem to have cracked the code. And the message. Email marketing, planned with a strategic approach, can instantly boost brand awareness and recognition. It’s insightful to know that email marketing isn’t just restricted to B2C communication; it’s an excellent growth tool for B2B marketing as well. Successful lead generation is a given, with a carefully composed email. From the subject line to the content, let WebaniX take your business a notch higher.

In the world of internet marketing, email marketing works as a useful tool, since the reach is extremely wide, and it’s one of the most cost-effective marketing solutions. Apart from this, it has the added advantage of being one of the quickest marketing hacks. Emails, being one of the most widely-used features on mobile devices, imply that accessibility is a key parameter while targeting people. The uniqueness about this method lies in the fact that email marketing targets two of the main target groups:

Existing Customers

It strengthens the relationship with previous customers.

New Customers

A new lead list can be generated to attract more people.

How WebaniX frames an elaborate email marketing strategy

Audience Research

The primary and the most important step is to identify the right target audience. The demographics are carefully studied, and the campaign is suitably formulated.

Planning

Since content forms the essence of an email, it’s extremely important to incorporate CTA links, while keeping concept implementation as a priority.

Execution

Commercialized emails are sent to the targeted recipients, on a large scale.