With changing times, digital marketing has become the quintessential ingredient of the online market. Not leveraging it to strengthen your marble business online can put your business at risk.
The natural stone industry is one of the most in-demand industries. If we talk about the Indian state Rajasthan alone, it produces export-quality natural stones that are fancied worldwide. This means that through digital marketing, you can expand your reach to audiences everywhere in the world.
But to achieve a solid online presence, you need a solid digital marketing strategy that involves the following key factors.
1. Know Your Audience
Understanding the personality of your customers is vital for your business. Know what are their likes and dislikes, professional outlook, their online approach, etc. This will help you create an ideal customer persona for your digital marketing strategy. Remember that this also depends on whether you are a full-service fabricator or a supplier focusing on sales and installation. Also, determine whether you want to target only contractors/developers or also property owners – or both.
2. Keep An Eye On Your Competitors
It is extremely important to keep track of what your competitors are doing online to reach their customers. You can conduct thorough research on them online. Find out who is leading with regards to digital media. And if you are not ahead of them, make a note of things your business is missing out. Use the strategies that can eventually put your marble business ahead. Ensure to give more attention to the local competitors.
3. Create An Attractive Website
Your website is the pillar of your online presence. Use a cutting-edge content management system (CMS) like WordPress to develop an access-friendly website. You can get the job done by WordPress developers or website development companies in Udaipur.
Next comes the task to make your website dynamic and scalable. The online presence of a marble business highly depends on visual marketing. The majority of potential customers will stay on your website if you have high-quality photos of your products. Textual content is equally important. Show customer testimonials, case studies, and educational information that helps a customer. Use SEO expertise to ensure that your blog tops the search results organically. Without that, your prospects may never be able to find you.
4. Website Analytics
Website analytics is crucial to measure the success of your digital marketing strategy. It benefits in tracking your business goals, website conversions, and user activity on your site. Without any guesswork, you can easily identify your advertising ROI including social media campaigns. When your website is user-ready, make sure to have Google Analytics (GA) tags on your site and pages. Tools like GA can effectively maximize the scope of your business online.
5. Email Marketing
As per OptinMonster, email marketing has 4400% ROI. And a 2020 report from GetResponse shows that on average, 82% of welcome emails are opened by users. Thus, you have the opportunity to change your prospects into your customers by sending personalized emails to their inbox. Use this strategy to add a constant value to your prospects. Educate them on your services and products and encourage them to click on your website link. Or add a CTA for a store visit or call.
6. Leverage Social Media
Facebook, Instagram, and Twitter are places where you can increase your brand popularity. Launch social media campaigns to target people that may turn into your customers. Facebook offers Custom Audiences and Lookalike targeting tools to achieve the goal. Posting testimonials from happy clients and quoting word of mouth is the best advertising strategy on social media. Leverage Pinterest and Houzz to show off attractive photos of your best work and products.
7. Pay Per Click Advertisement (PPC)
Paid search on Google, Bing, or other search engines is a great digital marketing move. This is especially profitable when you have a medium to large scale marble business. PPC can increase the visibility of your business on search engines and lead visitors to your website. Google Adwords, Bing Ad Center, etc. are effective PPC advertising channels.
Promoting a marble and granite business online requires spending substantial time in marketing. Hence, consider hiring one of the best digital marketing companies in Udaipur to achieve desired results. And let yourself focus on your core expertise!